The Government Technology & Services Coalition (GTSC), is a US based nonprofit, non-partisan association of innovative, agile small and midsized company CEOs that create, develop, and implement solutions for the Federal homeland and national security sector. The association is the one voice for small and mid-size firms working in the Federal homeland & national security market.
GTSC approached Nice Chaps to create a new branded annual report. The brief was to create a 100 page report, so that each spread was to be individually designed and have individual poster qualities, so that spreads and sections could be used independently. The title for the report was ‘Keep the ball moving’ and the theme for the report was sports related. This was achieved by using sporting metaphors, diagrams, uniforms and paraphernalia and using the brand colours.
The design theme was carried through to the associations events and was to be used the core identity adapted and implemented across all the campaign collateral and messaging.
Exhibition & Event stands and collateral