BP approached Nice Chaps to create and deliver an integrated event campaign, which included a key event and trade show exhibition in Shanghai. Also integral to the campaign were event invitations, pre and post event emails and direct mail literature, event website, exhibition stand and full support marketing collateral.
The campaign message was to highlight and raise awareness regarding BP solutions and new technologies to the growing concern and real threat of the world running out of oil and gas as well as demonstrating BP Carbon Footprint . Not immediately. By most estimates, today’s known reserves would last for at least another 40 years at current usage levels!
We were tasked to create a visual identity that represented a company that showed a fresh, clean, bright feel to highlight their ‘Neutralism’ and ‘Carbon friendly’ awareness and mission. This was the core identity adapted and implemented across all the campaign collateral and messaging.
Event & exhibition Collateral
Pre and post show Email Campaign
Pre and post show Direct Mail Campaign